Using daily deals like Groupon could damage your online reputation
Here’s a great article from MarketingVox on managing your brand online, in this case “The Art and Science of the Online Apology”. Read the article in its entirety here.
Companies have learned over the decades that customers can be mollified for just about any sin it might commit – except perhaps outright negligence – with a [...]
The old adage is that “an ounce of prevention is worth a pound of cure”, and in the case of online brand protection that is absolutely true.
Much of our work involves helping companies in dire straits.
These are companies that have spent untold amounts of money and time
building the brand name of the firm, products, services or
…only to see those efforts torn down by people on the Internet
complaining or worse, lying about them.
True, online reputation management involves a lot of Search Engine