The best defense is a good offense. And the best weapon you can give yourself in the ongoing fight against negative listings is to beat them to the punch.
Immunizing your reputation through proactive measures can help ensure that it will be that much harder for those wishing to damage your brand on search engines to succeed.
Paladin’s online brand reputation immunization can help:
increase your chances of ensuring that negative listings do not appear on Page 1 of Google (research shows 80% of people do not go past Page 1)
build a long history and record of numerous positive reviews on authority websites
work in conjunction with your other branding efforts to promote your corporate message
ensure your branding and advertising dollars aren’t wasted by negative listings on search engines
Retribution Repair packages include the following:
Detailed strategic and tactical plan for your custom reputation immunization.
What are the top authoritative sites within your domain?
Which sites offer the best chances of ranking high on search engines?
What types of sites to target: blogs, journals, news sites directories, etc.?
What are the benchmarks to measure success?
Monthly activities mirror those offered in our Retribution Repair packages, but are executed before damage can be done. Paladin’s online brand reputation immunization includes monthly activities such as:
Identifying “positive” web pages, blogs, forums, articles, or pages that we control, that can be quickly elevated in the search engine rankings using optimization strategies. These pages blanket and replace negative listings.
Posting hundreds of positive articles, blog, journal and forum entries, news items, press releases and other pages on a steady, on-going basis. These postings offer positive reflections on your reputation — but more importantly, they replace negative postings by taking the top positions on the sites in which they appear.
Creating new, positive content on your site and on sites, then optimizing this content so that it rises quickly to the top search engine rankings.
Buying new domains with important, relevant keywords in the URLs, and optimizing these sites.
Continuous reporting, review, and revision of strategy based on concrete web metrics.
Posting positive experiences in other related forums
Creating new content on sites such as Squidoo, Hubpages
Create new web 2.0 sites such as Facebook, LinkedIn, Twitter, etc.
Create company listings on Kaboodle, Yellow Pages, etc.
Optimize homepage with even more reputation markers such as BBB logo, testimonials, etc.